At EST. BOLD we don’t believe in creating barriers between what is online and offline, digital or analog. Design is the key element to differentiating a brand from its competitors, no matter where that is. Our process for creating your brand’s digital presence involves a comprehensive overview of your brand, on and off line. We create a digital environment for your brand that will encompass global development and will adapt to any environment on a corporate level, e-commerce or a striking promotional microsite.
A Better Experience
The site must be efficient and easy to use, oriented to the needs of users and the achievement of objectives. We give a key importance to web design, creating dynamic, attractive, useful and efficient ways of navigating and interacting, in accordance with the positioning that we want to give to the brand. We want the user to be satisfied and happy with the experience, to repeat and stay true to the brand.
Maximize the Return on Investment
As an example, when creating an e-commerce site we seek to optimize the user experience so that in just two or three steps the user can make the purchase. In this way we maximize the return on investment for our clients and facilitate a wonderful shopping experience for the visitor.
The website is an essential communication channel and a great marketing tool for companies; it is a direct conduit between the market and consumers. Through the website you can communicate brand identity and business values. To achieve this, you need a good online marketing strategy. The EST. BOLD team works closely with the internal development departments of large companies, acting as a consultant to improve the brand experience and design of the corporate website.
We create responsive websites that are state-of-the-art and adapt to all market devices: iPad, iPhone, Smartphone, Android, etc.
Online Store E-Commerce
Design and programming of online stores
- Online stores are large virtual showcases where each item is displayed with images, information, a detailed description of each product and applications for purchase.
- Our team knows that for an online store to be successful, it must also have a great design, simple navigation and usability.
- The design and development of an online store requires a careful strategy of analysis and definition. The EST. BOLD team applies our talent, experience and creativity in the realization of online stores oriented to be profitable to ensure that all the digital pieces fit perfectly.
Search Engine Optimization (SEO)
We have wide experience and campaigns optimization in Search Engine, Social Media and Multi-Device Display Advertising networks.
SEO pays close attention to:
- The online buyers journey
- Lifetime value of your customer
- Sales cycle timeframe
- Sales conversion rates
- Appropriate budgeting
A strong e-mail marketing campaign will allow your brand to communicate with your potential customers in the most effective way, by significantly improving the relationship with your current customer base. This affords the unique opportunity to learn precisely who is interested in your brand and which products or services appeal to them most. Our team develops solid e-mail marketing strategies that have the potential to grow your brand extensively by generating business opportunities, and ultimately increasing overall sales.
- Segments and chooses an appropriate target to whom the electronic communication will be directed
- Designs, develops and sends a Newsletter
- Manages the brand’s base mailing lists
- Plan and execute campaign
- Monitor and report detailed results
Navigating the complex terrain of social media platforms is often a challenge for small to medium sized businesses. It all boils down to knowledge. Knowledge of understanding what works and what doesn’t and how that can scale to meet your needs. EST. BOLD will help promote you on the platforms that make the most sense for your brand, using your brands voice to gain new followers and fans. By constantly measuring the results we are able to refine and improve the effectiveness and impact of your brand. What should matter most to you, is your investment returns measurable results that impact your bottom line, company effectiveness and corporate image.
Search Engine Marketing/Pay Per Click/Pay Per Impression
Search Engine Marketing/Pay Per Click/Pay Per Impression
PPC, paid search and online advertising is more than writing 15 – 20 words, setting a per day budget and hitting the start button. Research on your target market, keyword research, planning the budget, creating copy, designing ads, measuring results and then optimizing results are just a few of the skills needed to deliver the results your business.
Design and implementation of pay per click (CPC) campaigns in search engines and Social Media. Services include:
- Ad copy creation
- Advertising notices visible in Mobile Phones, Tablets and Computers.
- Segmentation of alerts by Geography, Age, Gender, Interests and Custom Profiles.
- Conversion tracking /Engagement tracking through full integration with Google Analytics
- CPC Management / CPC Bidding strategies
- Continuous monitoring and optimization using manual and automatic methodologies
- Retargeting / Remarketing Campaigns
- Mobile search
Branding & Design
By gaining a deep insight into our clients’ brands, we create logos they can rely on for years to come, while the rest of their brand identity adapts to accommodate growing businesses and changing marketplaces. We approach every project with passion and dedication, applying meticulous detail, skill and craftsmanship to every stage of our design and strategic process. This tailored approach is driven by our client’s aspirations and business objectives, allowing us to reduce the superfluous and deliver functional, enduring and effective design solutions. We create with heart, purpose and passion. We approach every job from a big-picture perspective, and collaborate with a team of talented photographers and copywriters to get the best possible results.
Packaging & Product Design
The EST. BOLD team has extensive experience with packaging and product design, which culminates into finished goods that are successful for brands and exceed all expectations.
Design of Product Ranges
Companies usually do not manufacture a single product only, but product ranges that include a series with certain similarities. These products require different packaging within the design line.
A well designed box or package can impart an immediate affinity with the consumer and the desire to engage or use the product within. Our team believes that with the right package design, we can represent the complete history of the product in a meaningful way. Creating something attractive to the eye will stir the desire for touch, awaken the soul for possession, and perfectly integrate the consumer with the brand.
At EST. BOLD we strive to make labels evoke a feeling, a memory, a want… The design of a label forces us to maintain a delicate balance between experience, creativity and intuition that awakens our right side of the brain and makes us enjoy our work.
Our team is experienced in producing a wide range of video content. From “How To” videos and TV commercials to live action and animation, we’ve done it all. Our in-house creative and production teams have broad capabilities, so we can holistically deliver content that works across and influences the entire customer journey. If you’re not sure what type of video you need, or how best to use it, then our video content strategy can help.
A robust video strategy will enhance your content’s performance and use your budget effectively. Our team starts by working to understand the landscape of your brand, its competitors and your audience. These insights help to inform creative ideas that will more effectively resonate with your audience.
One of our greatest strengths is a deep-rooted passion for storytelling. This empowers our team to create content across a vast spectrum of genres, from product video production, explainer videos, branded content, animated marketing videos, viral marketing campaigns and tv commercials. We pride ourselves on producing well crafted narratives that engage and deliver real value for the audience.
The internet is full of great video content that hasn’t been activated properly and lies dormant. Our team carefully considers how your content will be deployed,discovered and engaged with. Regardless if its a B2B corporate video, a promotional video production, brand film, or a much larger program of work, we optimize the content to reach your audience in the most effective way.
At EST. BOLD, we are music people. Our Co-CEO spent over 15 years in the music industry, working with labels like Mercury Records, Def Jam, Atlantic Records and Virgin. When it comes to sourcing great music for your project, whether it be it be from an up-and-coming artist or an indie creator, our team can help make your message soar to the right harmonies. The EST. BOLD team connects music supervisors and creative executives for specific opportunities in film, television, trailers, advertising, and video games. We have first-class knowledge of current market licensing fees and contractual terms, ensuring maximum value for the use of songs for commercial use.
“A Music Synchronization License,” or “Sync” for short, is a music license granted by the holder of the Copyright of a composition, allowing the licensee to synchronize (“Sync”) music with some kind of visual media output (Film, Television Shows, Advertisements, Video Games, Accompanying Website Music, Movie Trailers, Etc)”