California (415) 858-4276 Michigan (734) 660-7892


Locations in California & Michigan
“Focused On A Higher Purpose”



Est. Bold

Why Est.Bold and Our Rooted Beliefs


Bold Together

Cost Effective Bold Marketing Solutions



Everything Cannabis Everywhere



Founded in 1996 as a web development, design and hosting company (known as  In 2014 we became ShoesOptional, LLC.  We have Search Engine Optimization (SEO), Content Management System (CMS), Customer Relationship Management (CRM) and Search Engine Marketing (SEM) experts that touch all phases of any project.

A Bold Collaboration

ShoesOptional is very laid back and we are excited to work together to bring a whole new BOLD experience to you.
ShoesOptional Founder Jeff Baker is straight out of California. Living on a boat for more than a year and going barefoot everywhere, ShoesOptional, LLC is not just our company name, it is in everything they do. Together, Est. Bold and ShoesOptional have fun, work hard & we have an amazing family of businesses we are proud to represent in the digital space.

A Legacy of Passion

If you love life, flowers, food and your garden, let's hear it for our beautiful little workers on our planet. Love and protect!#bees

There are not enough words to describe the impact Jason Gellmen and his family have had in the SoHum region. His farm was the first cannabis business ever to be the Business of The Year for the SoHum Chamber of…

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How to Untangle the Website Architecture

SEM Rush Nick Brown Co-Founder, Accelerate Agency at Accelerate Agency A business’s website is in many ways, like a digital shop or office. It is where customers or clients go to interact with the business. It is where they make the first contact and where they...

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Cannabis & Lower Risk of Liver Disease

Santander, Spain: Subjects with a history of cannabis use are less likely than abstainers to develop non-alcoholic fatty liver disease (NAFLD), according to longitudinal data published in the journal Progress in Neuro-Psychopharmacology and Biological Psychiatry. A...

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We Know How To Design A Custom Experience Using Many Top Platforms & Creating A Space As Unique As You Are 

Office Locations

California (415) 858-4276

Michigan (734) 660-7892

Get Started Today

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